Visual Appearance & impulse buying. Impulse buying

      Аннотация: A visual identity has the power to influence good or bad. The visual merchandising is the tool which is used by the companies or shopkeepers to attract the customers or shoppers to do the unplanned buying. In which the marketers and the shopkeepers arrange their shops or do promotional activities that attract the shoppers by seeing the shop, promotions, their sign boards, atmosphere, shelf arrangement, section divisions, cleanliness and many other factors which attract the shoppers to do impulse or unplanned buying.

Ключевые слова: Visual Appearance, impulse buying behavior, Purchase Behavior, promotional strategies, Consumer Buying Behavior