Country of Origin Image and Consumer Product Involvement. A Developing Country Perspective

      Аннотация: An extraordinarily intriguing research that present how various variables such as Country of Origin Image of a Product, Consumer Ethnocentrism, Consumer Intention to adopt a product and Consumer Involvement; play a vital role in wining or loosing the battle of products and brands in the minds of the customer. It also enlightens the much needed perspective of the Developing Countries with reference to the Country of Origin Image Effects.

Ключевые слова: Country of Origin Image, Consumer Product Involvement, consumer behaviour, Consumer Intention to Purchase, Consumer ethnocentrism