Internal Marketing in Services Industry: A Meta Analysis. Internal Marketing

      Аннотация: The services environment has been changing every day. Being highly people intensive industry, the influence of employee play an imperative role in services marketing. Yet, internal marketing is deemed as forgotten part in services marketing. There is need of a textbook that reveals the best of internal marketing researches and implications. This book helps the academicians and practitioners to know the significance of internal marketing with various industry examples across the world.

Ключевые слова: marketing, Internal Marketing, services marketing, Management