Acceptance of Mobile Banking Services. The Roles of Influencing Factors to Induce Mobile Banking in Sri Lankan Context

      Аннотация: In present era efficient usage of Information Technology is a key driving factor for success of a business. In this context, Electronic Commerce plays a vital role by providing businesses a proficient way of transacting goods and services with their consumers. Furthermore, ever decreasing internet infrastructure cost and competitive internet surfing charges makes E-commerce available to the masses. Popular applications of E-Commerce have now become social norms among computer-literate people in Sri Lanka. Although the deep rural areas of Sri Lanka are yet to be facilitated with internet infrastructure, a new face of E-Commerce is now emerging as Mobile Commerce due to proliferation of smart phones.

Ключевые слова: Mobile Banking Services, influencing factors, Mobile banking, Sri Lankan Context