Food Retail: Rise of the Discounter.

      Аннотация: The rise of the discounter! An insightful research into attitude shifts within the grocery shopping market. Consumers are rapidly ditching premium branded food products, stocking their cupboards with discount retailers 'own' brands as stigma around shopping is near abolished. The study looks into the market adjustments and why now people are willing to give discount retail their time and money in substitute for the previously dominant oligopoly stores.

Ключевые слова: Buyer Behaviour, Consumer Attitudes, Aldi, Brand, stigma, Business, Food Retail, Grocery, Discount Retail