Consumer behavior towards Green Product in a Developing country. A demographic Perspective

      Аннотация: This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual inclination for the consumption of herbal product. The book also give insight to practitioners and marketers within the scope of herbal industry on the factors consumers take into consideration before buying.

Ключевые слова: Consumer inclination, Demograhic, Local herbal product, SME’s, Ghana.