The future of Copyright in the ICT domain. Consumer Perceived Approach and Network Effect

      Аннотация: The economic effects and the desirability of copyleft licenses still remain unclear. Copyleft relies upon social norms and the effects of consumer perceived value of computer operating system and mobile phones. Thus, ICT firms are left with decisions of trade-off between profiting from their invention through Intellectual property right and diffusion of the technology without barriers in becoming the dominant design, to attain user critical mass. This study aims to investigate using an empirical approach, the effect of the interaction between consumer perceived value and network effect on customer purchase decision of computer operating system and mobile phones, to formulate and discuss market policies to ICT firms in their decisions of adopting copyright or copyleft licenses.

Ключевые слова: copyright, ICT