Textbook of Consumerism. Marketing Concept

      Аннотация: Consumerism is a cultural model that promotes the aquisition of goods, and especially the purchase of goods, as a vehicle for personal satisfaction and economic stimulation. Consumerism is often confused with capitalism but the latter is an economic system, while the former is a pervasive cultural attitude. The noun consumerism refers to the theory that spending money and consuming goods is good for the economy. Opponents of consumerism suggest simple living is a more sustainable lifestyle and better for the environment.

Ключевые слова: Consumerism