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- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Perception of Italian Cheese for Chinese customer. The Brazzale case
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Andrea Di Palma
ISBN: 9786202450409
Год издания: 2018
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 144
Издательство: Edizioni Accademiche Italiane
Цена: 36840 тг
Положить в корзину
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Аннотация: Before analyzing and understanding how Italian products, especially cheese, have entered the Chinese market, how they were welcomed by local customers and how one of the most ancient Italian dairy firms has been able to achieve such great results in this large heterogeneous market, it is good to explain and introduce how culture influences the choices of customers and the food habits of people. Since ancient times, consumption has always characterized the lives of people. Goods are crucial to our lives and they have always underlined the existent difference between individuals and between the different groups of society. Customers make purchasing choices according to the meaning that goods represent to the individuals within the same group. It is thanks to goods that they use that it is possible to outline the differences between many social groups and in this way goods become representative of their cultural profile.
Ключевые слова: Italian Cheese, Chinese customer