The Implementation of a Cross Media Concept for Lieblingsfilm GmbH. An Ethnographic Case Study

      Аннотация: The work intends to show Lieblingsfilm how to enhance its media presence and audience loyalty by implementing a transmedia concept for the upcoming teen movie Alpenbrennen. Before showing the author’s conceptualization, the work describes the approach of the author. It is described that due to her internship at Lieblingsfilm, the author has an interior role in this research and was able to generate internal knowledge and documents. The main part in this book takes the detailed description of the developed transmedia concept for the feature film Alpenbrennen. At the end of the book, the author expresses her expected results when implementing the described concept and discusses it in chapter 6. In order to conclude the work the importance of a thorough transmedia concept is illustrated. The author intends to support the team of Lieblingsfilm in realizing the implementation. The book tries to demonstrate how Lieblingsfilm can generate more media presence and simultaneously can bind audiences long-term loyalty.

Ключевые слова: communication, CrossMedia, Storytelling, strategy, transmedia, Hermeneutic Code, entry point