How can internet create value for luxury brands?.

      Аннотация: During years, the distribution model of the luxury brands was pretty simple: there was some brand shops in the major cities such as Paris, Londres and New-york and the rest of the world was covered by resellers. Targeted customers were high-income local people and wealthy customers fascinated by occidental luxury brands. Today, internet impacts this model by making a wide range of information available for an equally wide range of potential customers. Based on economical statistics and interviews, this study will find out who the internet customers are and what products are eligible for on-line sales.

Ключевые слова: relationship, Customers, Luxury, Cyber-customer, Cyber-customer expectations, Cyber-customer attitudes, tentative, on-line customer