Social Media in Higher Education. The Research Approach

      Аннотация: This book emphasis on the importance of Social Media for Higher Education Institute Marketing. The Survey of Students as well as Institutes have been recorded to come up with Suitable model of Social Media Marketing Strategy. This book surely will help B-Schools to understand the perception of students about Social Media and will help them to design strategies from the conclusion. Its a great effort made by author to suggest the models of social media strategies.

Ключевые слова: Social Media, Facebook, Twitter, blogs, Social, higher education