The Effectiveness of Social Media Marketing. A case of Fusionmedia

      Аннотация: Social media is a very dynamic ever growing online platform the world has never experienced before. Marketing on the other side is ever changing, traditional marketing strategies have proven that they cannot sustain the optimum growth and reach that marketing professionals want to reach due to its stagnancy, rigidity, and cost implications. Consumer trends and lifestyles are also taking a new route and traditional marketing cannot keep up with the pace. Social media now provides a one-stop-solution where brands, marketers, consumers and can do a lot of activity in just one platform, eg. search, shop, inquire, interact directly with companies, and keep up with companies' updates and activities. Marketers now need to fully understand this platform, customize it to their markets, comprehend customer behavior on this platform and device best strategies to bring results to their brands through this platform.

Ключевые слова: Botswana, Gaborone, online marketing, Matlhogonolo Ntekane, Fusionmedia, ABM University College, internet marketing, marketing, SEO, Social Media Marketing, Search marketing