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Effective strategies; a case study of private hospitals in Switzerland.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Zoran Alimpic
ISBN: 9786139994236
Год издания: 2019
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 288
Издательство: LAP LAMBERT Academic Publishing
Цена: 52119 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 219737
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: This work is a case study focused on ‘Hirslanden’, a very successful private hospital group which consists of thirteen acute hospitals in Switzerland. This case study analyses the current strategic position and evaluates sustainable strategies to remain highly competitive also in a more dynamic market. The primary goal of this research is the development of a new integrated framework that reflects current strategic thinking, for the examination of the relationship between new trends, key customers’ needs, and hospitals’ core capabilities, and their impact on performance. Research question The main research question is: ‘How should private acute hospitals develop an effective strategy in a dynamic market?’ The case study used a combination of qualitative and quantitative methods to test the proposed model with its hypothesis and to answer the research questions. The data collection is mainly based on questionnaires for thirteen private hospitals with a thorough data analysis. All results are confirmed by interviews with a focus group which consists of eight health care specialists.
Ключевые слова: Strategy, hospital, case study, Swiss, Switzerland, success, sustainable, Future, Capability