Truth behind India's 'Social Media' PM : Narendra Modi. Impact of New Media on Political Communication in 2014 Parliamentary Elections

      Аннотация: “ACHCHE DIN AANE WALE HAI” quote tweeted by Mr. Modi shortly after won the elections in May, 2014 in a mix of Hindi and English that "India has won! Good days are coming". Mr. Modi is among the five most followed world politicians on Twitter with 12.5 million followers. Others in the top-five club are US President Barack Obama and Pope Francis. Looking back at his "social year", it appears that Mr. Modi prefers new media vertical, social media over TV, print interviews or press conferences. Analysts say he did not share good relations with the media during his long tenure as the chief minister of Gujarat state and "his current strategy reflects that". When opposition parties criticised his government's land acquisition bill, he used Twitter to hit back.

Ключевые слова: New Media, social media, election campaign, Lok Sabha election, political party, Political Communication, Facebook, Twitter, SMS, Youtube