A Study on Behavioral Intention of Consumers Towards Mobile Banking.

      Аннотация: Mobile banking had changed the banking process in the modern world. This book helps to understand the impact of various factors on usage of mobile banking. The attitude and perception of consumers towards usage of mobile banking had been analyzed. This book gives insights for practicing managers in banking industry to develop user friendly mobile banking process. The numerous benefits of mobile banking had been described. The impact of demographic variables like age, gender, income on behavioral intention towards mobile banking had been explained through path analysis between the dependent and independent variables. The usage pattern of mobile banking among consumers had been detailed in this book. The behavioral intention of consumers in their future banking with regard to mobile transaction had been explained in this book. Academicians, researchers and students in mobile banking field can use the information for knowledge and for future research. The necessity of mobile banking for consumers and society at large had also been explained this book.

Ключевые слова: consumer behavior, consumer intention, Mobile banking, online banking, Digital Banking