Evaluating the Marketing Activity in the Independent Hotels.

      Аннотация: The following book is evaluating the marketing activity in the independent hotels. It had been covered the most marketing activities which take place in the independent hotels especially independent four star hotels category because this category hasn't any care from the researchers. The researcher selected 10 independent four star hotels in Cairo as sample of the study from 11 independent hotels located in Cairo. Then it was presented the important recommendations for these hotels to face the problems in marketing departments in the independent hotels after evaluated their marketing activities.Chapter one of this thesis comprise the following titles (hospitality industry, marketing definitions, marketing mix and promotional mix) in addition to direct marketing, Internet marketing and relationship marketing these elements were discussed in the chapter of review of literature. Chapter two includes materials and methodology which the researcher used them in this study, this chapter comprises two instruments the first one is questionnaires to travel agents and sample of independent hotels' guests, and the second is interviews with marketing managers in the investigated hotels.

Ключевые слова: Marketing