Mass Media and HIV/AIDS Awareness.

      Аннотация: India is now the AIDS capital of the world. It is not only just a health but also socio-economic, political and cultural issue. The purpose of this book is to understand the media habit of the slum dwellers with the socio-economic status. This book finds the general awareness about the HIV/AIDS among the people living in the slums. Mass media is a tool which throws the impact on almost every part of the life. It not only crafts the mindset of the people regarding the social consciences but also creates awareness regarding issues related to them. HIVAIDS issue is one of them. The purpose of this book is to synthesize the impact of mass media on HIVAIDS awareness. The remedy of this disease is not in medicine. It requires the social transformation with proper communication strategies. The book recommends the media literacy as well as health literacy among doctors as well as their patients. The writer analyze the information dissemination strategies including print, radio, TV, internet, film and mobile and develop a platform for debate and discussion.

Ключевые слова: Advertisement, Awareness, Campaign, Health Communication, HIV/AIDS, impact, Mass media, slums