Consumer Awareness: The Instagram in-app Advertising Impact. The Impact of Instagram In-app Advertising to Consumer Awareness of The New Mobile Games

      Аннотация: Instagram became a new trend tools for the games developers to promote their new product to the new consumers. The adolescent or the young people in Indonesia nowdays are getting intense in using this photo sharing application, Instagram. Consumer awareness is the one of the most important things to be analized in marketing, especially in the new product marketing. The marketers should consider about the consumer awareness as the start booster in order to get more consumer attention on their marketing process. By doing a research, marketers will get information of the impact to the market when using Instagram in-app advertising. This research designed to analyze the impact of Instagram in-app advertising to consumer awareness of the new mobile games using the Simple Linear Regression analysis. The variables are Instagram in-app advertising as independent variable and consumer awareness as the dependent variable. The object of this research is the adolescents in Tomohon. The respondents are the young people 17 years old until 19 years old, those people are still in adolescents category.

Ключевые слова: In-app, consumer, Awareness, advertising, Instagram, marketing, Mobile Games, mobile game, new, Social Media