Business Plan for a vertical farming Startup. Market research, business model, economic model, and more

      Аннотация: The present work is about the construction of a Business Plan for Urban Ponics, a company who in three years developed vertical farming systems capable of producing highly nutritious organic vegetables and herbs with more than 90 minerals present in them. This characteristic makes Urban Ponics’ vegetables to have a high flavor and aroma and to grow a healthy plant which does not need pesticides nor fungicides to survive. After having proved the idea, the venture now needs more funding to grow and scale, but in order to get it, it has to first answer and define important questions such as; what are the market trends? what is the potential market? what is my business model and why? what are the economics behind my plan? should I expand to other countries? among others. The objective of the present work is to help this company to answer these questions through market research, the definition of a final business model, and the construction of the economic model of its five-years' plan, to finally apply for more funding. All the latter will constitute its Business Plan.

Ключевые слова: Business plan, business model, vertical farming, startup, Project Evaluation, agriculture, economic model, Internationalization Strategy, Strategy, marketing, Entrepreneurship, Market Research