Uniqlo : A Sustainable Development Strategy.

      Аннотация: With an aim to acquire loyal customers support, Uniqlo offers everyday wear that fits local climates and cultures, without sacrificing its original unique identity. The company calls this initiative “Global is Local, Local is Global” (Fast Retailing 2017). With this focused strategy, Uniqlo has earned its recognition as a Japan-based brand that caters to all nationalities, cultures, climates, and income levels (Fast Retailing 2017). While the Swedish competitor, H&M surges its number of store closures to the highest level, Uniqlo still manages to open 132 outlets internationally in the year 2017 (Bloomberg 2018). From a single store in Japan, to a Japan-based brand which is recognized globally, Uniqlo business model and strategy is utterly robust.

Ключевые слова: marketing, Experience, Branding