Multimodal Discourse Analysis of Competitive nonalcoholic drinks ads.

      Аннотация: Cook (2001) points out that the function of advertisements is to inform, persuade, remind, influence and perhaps change opinions, emotions and attitudes. In short, advertisements do not only sell products but change society and make people buy things they do not want or need through visuals and language used to attract attention. The analysis of non-alcoholic drinks advertisements has exposed how the commercials consolidate beauty. The ads carries the words “unique and special, feel fresh, feel young, feel special, c’est mon gout, apre l’effort, le rencofort, fuel your greatness” within the products names thereby allowing the connection between health and age, choice and taste, effort and reconfort, consumption and satisfaction.

Ключевые слова: Advertisement, discourse, CDA, MDA, Consumerism, Language, persuasion