Retail Management and Relationship continuity.

      Аннотация: Retailing is the driving force of the economy and it is associated to the significant portion of the economy. Its role is much more visible in the modern era. Simultaneously, in the field of marketing a good understanding of sales is essential for any successful marketing initiative. At the same time, the key issue in the field of relationship marketing is understanding how companies can succeed in developing and sustaining relationship continuity between manufacturers and retailers. Hence, This book looks at how retailing has developed, how retail outlets operate . Further, it looks the factors that affect retailing on relationship continuity between manufacturers and retailers with the empirical evidence. This book is designed for retail industry employees and entrepreneurs wishing to develop a dynamic retail management and anyone interesting to know more about the world of retailing.

Ключевые слова: manufacturer, Relationship Continuity, Retail Marketing, Retailer