New Product Development Strategies Between Green Supply Chain and Non-Green Supply Chain Partners. Case Study: Doosheh Dairy Company

      Аннотация: Recent supply and innovation literature emphasizes the importance of foreign participation in product development. Based on this work flow, this study distinguishes four new interagency development strategies (NPDs) based on two dimensions: the external source "supply chain supplies [SCS] and non-supply chain resources (NSCS) and the form of interaction (united and purchasing). Using theoretical arguments from a knowledge-based perspective, we compare the effects of these four strategies on product innovation and product financial performance. This uses multi-criteria decision-making models to use the best inter-organizational strategy for developing a new product in a case study. The results indicate that some strategies are more effective to enhance product innovation, while others are more effective in improving product financial performance. In addition, this study shows that there is no distinction between the supply chain and the supply chain effects on product innovation.

Ключевые слова: Supply Chain Management, green supply, non-green supply, product development