| Поиск по каталогу |
|
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Rural Marketing.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Prasanna Kumar Domathoti,Vijaya Ratnam N. and Rajya Lakshmi K.
ISBN: 9786139819447
Год издания: 2019
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 248
Издательство: LAP LAMBERT Academic Publishing
Цена: 47794 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 227519
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
| Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
| Курьерская доставка CDEK из города Москва |
| Доставка Почтой России из города Москва |
Аннотация: This book intended to explore the marketing strategies in rural areas. India’s economy can be thought of as comprising of two main sectors namely, the Rural Sector and the Urban Sector. The Rural Sector is, in turn, composed of two main sub sectors i.e., the agricultural sub sector and the non-agricultural sub sectors. Also this book helps to students who are studying BBA, MBA and Agricultural marketing. It is far more important for a developing economy like that of India.
Ключевые слова: Fast moving consumer goods, Buyer behavior in rural marketing, the multinational corporations, Rural Markets
Похожие издания
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Viswanatha Reddy and Nalla Bala kalyan Fundamentals of Rural Marketing in India. Rural Marketing Strategies. 1905 г., 80 стр., мягкий переплет Country showcasing is a course of creating, valuing, advancing, and circulating provincial explicit labor and products prompting wanted trade with rustic clients to fulfill their necessities and needs, and furthermore to accomplish authoritative goals. Indian rustic market has a huge interest base and size. The rustic promoting structure isn't... | 25855 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nagaraja Pandukuri RURAL MARKETING. IN INDIAN PERSPECTIVE. 2020 г., 92 стр., мягкий переплет This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: in Indian Perspective closely analyses two crucial components of the rural market—marketing to rural areas and empowering... | 34025 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kavitha R. Gowda,K.S. Gopalakrishna and R. Satish Kumar Rural Consumer Buyer Behavior towards Mobile Phones. A Novel Perspective towards Rural Marketing. 2020 г., 88 стр., мягкий переплет A tremendous change in rural region noticed from past 8 to 10 years, in terms of development in infrastructure, increased literacy rates, demand for FMCG and automobiles; it can be predicted as next target market for many other products as well. When the future of India has been predicted for retail market, communication, Rural India being a major... | 31463 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kavitha R. Gowda,R. Satish Kumar and K.S. Gopalakrishna Rural Buying Behavior: A Study with Special Reference to Mobile Phones. Rural Marketing. 2020 г., 80 стр., мягкий переплет The rural consumer is evolving from the poverty-stricken, illiterate stereotype, with a fear of change and reluctance to spend. Today’s rural consumer is value driven. A product is worth purchasing if it enhances his life in a meaningful way. Literacy is rising, and exposure to the same commercials as urban consumers has created a demand for... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Anirudh Pandit Rural Marketing(In Indian Perspective). . 2019 г., 300 стр., мягкий переплет The book is written with the view that it serves both individual and industrial houses interested in marketing of their goods and services in rural India. It tells about present trends and possible new horizon of marketing in rural India, for this knowledge about rural consumers, their taste, preference and behavioral is also provided.The books... | 52545 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг P. S. Joan Kingsly and A. Velavan Challenges and Strategies of Rural Marketing In Tamilnadu. . 2018 г., 152 стр., мягкий переплет In the recent year rural market has acquired and attracted the marketers in India. Indian rural market is an area of darkness to Indian corporate for the last decades. In the recent years most of the companies in India are marching towards rural market due to unavailability of untapped urban market and profound competition among the MNCs in India... | 37125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Savanam Chandra Sekhar Rural Marketing of FMCGs. FMCG Perspective. 2017 г., 360 стр., мягкий переплет The Fast Moving Consumer Goods industry is fourth largest in the Indian economy. Many multinationals and domestic players are present in this sector. Marketing of FMCG products reached almost saturation levels in urban markets. This led many marketers to find new avenues for their products. Now, rural India is a boon for them. Rural India is a... | 55645 тг |