Sustainable strategy in life insurance industry in Indonesia.

      Аннотация: Sustainable marketing concept is the future needs of businesses and customers. Businesses should fulfill the needs and wants of customers and creating value through socially, environmentally and ethically responsible actions. Regulators, policymakers and insurance customers all play a part of sustainable strategy. The nature of insurance activity is covering risks for the economic, financial and corporate undertakings and households. The insurance companies should maintain good underwriting practices, fair claims handling, and offer a selection of sustainable products and services that protect customers by addressing environmental and social concerns.

Ключевые слова: life insurance, Sustainable development, Financial Services, customer