A Discourse Analysis of Language Choice in MTN® and etisalat® Adverts.

      Аннотация: This book focuses on the kind of persuasive texts in the telecommunications industry in Nigeria, exploring MTN® and Etisalat® advertisements to demonstrate the nature of advertisements, utilised to stimulate subscribers. Chapter one conceptualises Advertising, Discourse, and Language Choice, pointing to the insights of the book. Chapter two reveals SFL as a theoretical paradigm that exhibits conceptual configurations for processing the text. The raison d’?tre of its applications rests of SFL’s emphasis on language as choice. The grammatics explicates a kind of balance that interconnects System Network with three Metafunctions. Chapters three, four, and five demonstrate the systemic nuances of the advertisements. Tables and graphs, employed in earlier chapters are recapitulated to decorate the results. Besides the social benefits of lemmatisation development, neologism creativity, corpus generation, the results can be incorporated into computational linguistics and digital humanities. This work has the capacity to inspire computer experts to develop software that can account for business discourse lexemes, as a means of creating cross-fertilisation of interdisciplinary ideas.

Ключевые слова: advertising, discourse analysis, Language Choice, Ideational Metafunction, Interpersonal Metafunction, textual metafunction, PRINT MEDIA, Telecommunications