Tourist Satisfaction: The Bangladesh Perspective. Role of Service Quality in Tourist Satisfaction

      Аннотация: Tourism is one of the largest and fastest growing businesses of the world in terms of revenue and employment generation. Compared to the global tourism growth in the last two decades, the tourism industry of Bangladesh could not make notable progress despite huge potentials. Among many reasons that contribute to tourism marketing success, tourist satisfaction is the one that plays a very vital role. Unfortunately, till-to-date there has been no in-depth study on tourist satisfaction in Bangladesh. As such, the book Tourist Satisfaction: The Bangladesh Perspective is expected to shed lights on the aspects of tourist satisfaction in Bangladesh from an analytical and interpretive viewpoint. This book is all about how service quality in hotel industry can affect tourist satisfaction and which areas of hotel service quality can contribute to significant rise in tourist satisfaction. Though the discussions made in the book are on Bangladesh perspective in particular, the implications are equally useful for entrepreneurs in vacation industry in general and in lodging industry in particular from different parts of the world.

Ключевые слова: Bangladesh, Tourism, satisfaction, Customer, Service quality, ServQual, Hotel Industry, Tourist, Cox's Bazar