The Paradox of Corporate Social Responsibility in Hospitality Industry. A Socio-Economic Analysis of the Local Community around Maasai Mara National Reserve, Kenya

      Аннотация: This book provides an assessment of Corporate Social Responsibility (CSR) initiatives adopted by Hospitality Establishments (HEs) in supporting communities living adjacent to Maasai Mara National Reserve, Kenya. The author assesses the paradox of many hospitality establishments that appreciate the importance of improving locals’ well-being but do little, if any, to that effect. He evaluates the haphazard implementation process of CSR program that is characterized by superficial initiatives that do not address key socio-economic issues that affect the locals in Kerinkani and Oloirien group ranches in Transmara District. James Kamwea highlights the different CSR initiatives that HEs in the group ranches are involved in. He also analyses the effect of the initiatives on the locals’ livelihoods and the challenges encountered in the adoption and implementation of the initiatives. He recommends that HEs should strategically implement the initiatives to ensure that their existence helps to better locals’ socio-economic well-being. This book is recommended to hospitality students, researchers, policy makers and hoteliers with establishments bordering tourism destination areas.

Ключевые слова: locals, livelihoods, Corporate Social Responsibility, well-being, Hospitality, Local community, socio economic, Maasai Mara, CSR, Initiatives