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Customer Satisfaction in Commercial Baking Sector. Comparative Study of Government and Private Banks in Ethiopia
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Alemayehu Fanta
ISBN: 9783659233319
Год издания: 2012
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 108
Издательство: LAP LAMBERT Academic Publishing
Цена: 31495 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 492547
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
| Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
| Курьерская доставка CDEK из города Москва |
| Доставка Почтой России из города Москва |
Аннотация: This book is an important initial step in highlighting the significance of customer satisfaction in Ethiopian banking industry. The Book enables the banking marketers to measure their customers’ satisfaction, competitiveness and helps to formulate more effective marketing strategy. It is hoped to contribute to the existing literature on customer satisfaction in banking industry. It also encourages others to do more research on customer satisfaction in banking sector. Thus, this book will be a potential resource for academicians, learners, practitioners as well as researchers in areas of banking.
Ключевые слова: Government, quantitative, satisfaction, Customer, Banking, comparative, Private
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