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Impact Of Customer Service Elements On Customer Satisfaction &Loyality. A Pakistan's Perspective
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Saima Jahan,Surmad Umar and Samina Jahan
ISBN: 9783659241383
Год издания: 2012
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 68
Издательство: LAP LAMBERT Academic Publishing
Цена: 30074 тг
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Аннотация: This study stands to investigate the impact of customer service elements on customer satisfaction and loyalty in B2B (Business to Business) market and to find out the most important elements of customer services which have strong impact on satisfaction in Pakistan's scenario.The nature of this study is exploratory and the selected population for data collection consists on the retailers of mobile phone companies.
Ключевые слова: Marketing, customer satisfaction, Pakistan, customer service
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