Research on Dealer Satisfaction. A Case Study Approach

      Аннотация: Understanding dealers had always been a complex activity and corp-orates/marketers/researchers have been making consistent efforts to study dealer satisfaction for the purpose of enhancing business through better customer relationships and customer satisfaction. Dealers are brand ambassadors of the company and they are direct link between the company and the market, the study of dealer satisfaction becomes all the more important for the company to succeed. This books aims to get an overview about dealer's satisfaction by taking a case study approach.

Ключевые слова: Research, Case study, Dealership Satisfaction