Fleet Dynamics- A study on Value Propositions. With special reference to Indian market

      Аннотация: This book is wide-ranging survey of the fleet market in India. As a fleet purchase could impinge on the sales target, automobile manufactures and sales team target more on fleet customers. The research gave birth due to the immense potentiality of the fleet market. The book reveals the veiled competition prevailing in the fleet market. The fleet customer’s and normal customer’s buying preferences could vary in many ways. The book also breaks down new ground on the values expected and values delivered in the fleet market. Thereby threw light on identifying the customer demand and the hidden competition in the Indian fleet market.

Ключевые слова: Marketing, Automobile, Market Research, Market Potential, Fleet business, Market study, Indian Automobile Industry, Fuel preference, Automobile fleet market