Advertisements as Semiotic Communicative Acts. A Socio-pragmatic Study

      Аннотация: The book describes print advertisements as semiotic communicative acts and offers an analytical framework for understanding how print advertisements become meaningful by using semiotic approaches.A thorough analysis of selected advertisements is carried out by using a socio-pragmatic study includes Bell’s standards of textuality, Van Leeuwen’s dimensions of semiotics, Austin and Searle’s speech act theory and Grice’s co-operative principles.

Ключевые слова: Semiotics, social semiotics, multimodality, ADVERTISEMENTS, VERBAL, nonverbal signs