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Integrative Communication for Organisational Sustainability.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Adriaan Taljaard
ISBN: 9786200248619
Год издания: 2019
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 480
Издательство: LAP LAMBERT Academic Publishing
Цена: 66683 тг
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Сферы деятельности:Код товара: 502279
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Аннотация: Communication units within organisations strive to positively manage their internal and external relationships with stakeholders. The development of an integrative communication relationship model to assist communication practitioners to understand and manage these relationships is vital. This model allows practitioners to develop communication strategies that promote organisational sustainability and focus on the influence of integrative communication on the sustainability of organisations, and it examined the important role of the integrative communication function in organisations. The findings illustrate that integrative communication have a definitive influence on organisational sustainability and play a different role in the various organisations investigated. Furthermore, the findings show that within these organisations, integrative communication had a distinct relationship with stakeholder engagement, corporate governance, the financial perspective, and the resource perspective, influencing organisational sustainability. Unique to the findings was the emergence of a new construct, “strategic inclusion,” which is a new construct within the academic field of communication.
Ключевые слова: Integrative communication, organisational sustainability, messaging, Structure, Management, core competencies, dynamic capabilities and co-value creation, Stakeholder engagement, corporate governance, financial perspectives, resource perspective