Business Analytics in Mobile Station.

      Аннотация: It’s investigated how business analytics techniques can identify the problems of the mobile station to increase revenue. This research is conducted based on survey data in 2018 on mobile stations in Florida, USA. The sample size is 100 which are collected from several people of several locations and several analytics tools are used to draw the inference. It was tested whether the shop should target paying for digital advertisements on Facebook and Youtube and concluded that it should because it will be a worthy investment for the shop owners to invest in advertisements. Thus, by conducting all these tests, witnessing the current trend and performing extensive research on the power of digital marketing, it’s strongly recommend Mobile Station to open up its own website, Facebook and Youtube pages, and create their product-based content to attract the customers to their shop and even contribute to increase their revenues by word of mouth.

Ключевые слова: Mobile Station, Decision Tree, Logistic Regression, cluster analysis, Association rule.