Multilevel Marketing Strategy. Perception of MLM Variants and Growth of Network Marketing Companies in Nigeria

      Аннотация: The increasing rate and pace of competition in the global market over the years has driven many companies to scout for new markets and create demands for their products as well as adopt new marketing strategies to penetrate the international market. One of such marketing models is the multilevel marketing model used by network marketing organizations to push their products in the market using their customers. In recent decades, Nigeria has become a hub for many network marketing organizations. This book looks into critical issues including the controversy about the legality of the business model adopted by network marketing organizations; the perception of Nigerians regarding the attractiveness of the "business opportunity" and the growth of network marketing organizations in the country.

Ключевые слова: Multilevel Marketing, network entrepreneurs, Reward System, entry fees, Nigeria, product, referral