Consumers' Preference Between Franchised and Non-Franchised Products. Retail Food Industry in Cambodia

      Аннотация: Between Franchised and Non-franchised business, which one should businessmen choose to start up? This question is probably common to people who are planning to run a business. To answer this question, businessmen must be doubtful whether majority of people prefer franchise more or non-franchise more. Here it is. You can find the answer in this book, and you will also find answers to other relevant doubts of most businessmen related to consumers' preferences. This research serves as the author's Master thesis at National University of Management, Cambodia and receives the highest score. This research has also won the first place in the three-minute thesis contest of DOCKSIDE Project co-funded by Erasmus+ Programme of the European Union.

Ключевые слова: Franchise, non-franchise, business, consumers' preference, Business Management, International Business