Determinants of hotel selection by international business guests. The case of star rated hotels of Addis Ababa

      Аннотация: This study provides useful and effective ways for hotel managers and developers to identify potential factors which matter most for business guests’ in their hotel selection. Hotel companies must recognize what business guests feel important for selecting a hotel. Once the hotel attributes in relation to business guests’ requirements are clearly identified and understood, hotel managers are more likely to be able to anticipate and cater to their customers’ desires and needs, rather than merely reacting to their dissatisfaction.

Ключевые слова: Hotel selection, Business guest, International business guests, Star rated hotels, Customer desire