The Customer Oriented Entrepreneur. Converting Sales Leads from COLD to GOLD!

      Аннотация: Hunting major accounts can seem like a mission-impossible for entrepreneurs, startups and SMEs. Gabriel Hayon offers a comprehensive vision into his own fascinating journey and the build-up of the Customers Acquisition Strategy. Hayon discovered that many entrepreneurs are focusing on the core-product development, neglecting the business Vision, Values, Strategy, Systems, Marketing and Sales. His fresh approach takes you to in the roadmap to entrepreneurial success: leveraging your brilliant product to the Markets, with a methodical, scientific, path of best practices, leading to Sales-Superiority. The importance of this book is in escorting you on the right route and away from the pitfalls.

Ключевые слова: entrepreneur, Entrepreneurship, international sales, International Business, Business Development, leads generation, channel management, negotiation, Market Research