Rural Development and Agricultural Extension. Communication Hand Book

      Аннотация: This book offers core ideas on basic rural development and extension communication that will be useful for academicians in a class-room setting, as well as for researchers in rural and agricultural extension to understand development in practice. These ideas are highly related to the success or failure of extension delivery in field situations. Understanding approach and method of agricultural extension enable a practitioner to deliver professional extension service to the beneficiaries, and creating link with researchers. Thus, this book aims at benefiting an array of audience including practitioners, students, teachers and researchers in rural development and agricultural extension. I would be immensely happy if this would be a good reference material to the teachers, researchers and students community.

Ключевые слова: Rural Development, Gender, Extension, communication, technology development, Farmers organizations, Adoption innovations.