Reimaging Ethiopia Through Destination Branding.

      Аннотация: After his political marketing thesis, he has been doing so many researches and this work is among those work that receives a number of views in many researchers and receives a large number of reference in the last four year. In this thesis, the concept of destination branding, communication tools, the conceptual difference between reimaging, rebranding, repositioning and positioning were reviewed with a depth review of the literature and previous findings.

Ключевые слова: destination branding, re imaging, nation branding, Ethiopia