E-Marketing. The Effect of Electronic Marketing Mix on Competitiveness - an Empirical Study of Small and Medium Sized Enterprises

      Аннотация: E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product development techniques under E-marketing influence the level of competitiveness of small and medium sized enterprises. Furthermore, the book examined how E-Marketing tools help in improving pricing priorities, and determine how E-Marketing influence distribution methods. This book will also seek to know the effects of E-Marketing strategies and how it relates with marketing mix as well as the level of competitiveness of business.

Ключевые слова: E-Marketing, E-Marketing Mix, Competitiveness, Small and Medium sized enterprises, Enterprises, pricing priorities, distribution methods