How can private companies become sustainable, not history?.

      Аннотация: The paper describes 5 dimensions and 10 steps by which companies can be placed among the most profitable and the most durable, regardless of the period in which they were born. What is interesting about this work is that following the 10 steps will lead to success, especially of the fresh companies, of the young entrepreneurs, managers or directors. Why? Because it will always be easier: to train than to correct, to prevent than to treat, to educate than to re-educate, to integrate than to reintegrate. When you are at the beginning of the road, the 10 steps, done at your own pace, but strictly followed will make you reach the destination you want or even a much more beautiful one. For a company that by passed this route, it will take a while until the return and the start of the new route. It will be a test, a challenge, a story with new roles, redefined, but with another destination much more beautiful than before.

Ключевые слова: Companies, sustainability, vision, sustainability dimensions, competing for differentiation