Employee Value Proposition: analysis, assessment and evaluation. Redefining the HR Agenda

      Аннотация: Employees are real assets of any company. The Employee Value Proposition (EVP) represents the perceived overall deal between employer and employee. It is the balance of the offerings and benefits that are received by employees in return for their performance at the workplace. An effective Employee Value Proposition enables the organizations to attract and retain the great talent with reputation as an employer of choice. A well-defined Employee Value Proposition creates a strong employer brand which helps to create competitive advantage in the market. Employee Value Proposition acts as a key driver in organizations and provides many benefits including better attraction, retention, engagement and commitment.

Ключевые слова: Employee Value Propostition, HR Marketing, Employer Branding, Talent management, human resource management