Impact of CSR on SCA. A case study of leading noodle companies in Nepal

      Аннотация: The debate in the field of Corporate Social Responsibility (CSR) in achieving Sustainable Competitive Advantage (SCA) was ongoing from the beginning of the twenty first century. The role of stakeholders in achieving sustainable business has increased in recent years. The role of CSR and stakeholders in achieving competitiveness in business is extremely high. The purpose of this qualitative study was to achieve deeper understanding about the CSR initiative that may contribute to achieve SCA for the company. A single case study with three unit of analysis was used to achieve a deeper understanding on how CSR is planned, aligned and implemented in the noodle companies in Nepal and how those initiative may contribute to the company in the form of SCA and to community in the form of societal development. Another issue discussed in this paper was the perception of the managers regarding CSR and how can both company and stakeholders develop mutual company stakeholder relationship. The stakeholder theory was used as theoretical framework with semi structured interview as data collection method. For the data collection purpose, two groups of stakeholders were interviewed.

Ключевые слова: corporate social responsibility, Stakeholder Management, Sustainable Competitive Advantage, Noodle Company