Assessing the Effect of Balanced Scorecard Implementation on Organizational Performance:. The Case of Ethio-Telecom Addis Ababa

      Аннотация: This book is based on a study that was carried out at ethio telecom in Addis Ababa. From a total population of 7500, a sample of 380 was the sample selected using proportionate stratified random sampling method. Data collection was done using a selfadministered questionnaire. Informed consent was sought before the questionnaire was administered. The questionnaire was first pre-tested in ethio telecom contact center division for 20 samples to validate the questionnaire. Each employee was assigned an employee motivation score based on their responses to the questionnaire. The findings of this study indicated that the four factors under study, namely finance perspective, internal business process perspective, learning and growth perspective and customer perspective do have an effect on overall performance of the organization.

Ключевые слова: Ethio Telecom, balanced scorecard (internal business process, learning and growth, Finance, customer)