The impact of the logistics management in customer satisfaction.

      Аннотация: Logistics management is one of nowadays tools to face economic challenges; it’s a mix of business and core activities of the organization. The supply and distribution activities integrated together from what’s known as logistics activities. The logistics activities within a business organization attempt to satisfy customers through achieving the time and location related market challenges and also through the cost of the service provided as well as the quality, taking into consideration customers needs and purchase power.Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. Customer satisfaction is also a way to determinate the continuity of the business or of a product life by measuring the loyalty of the customers. If the customers are happy and satisfied, it will ensure the continuity of sales which means the continuity of the business.In the past customer satisfaction was more focused on requirements such as quality and reliability reducing costs of poor quality.

Ключевые слова: logistics activities, Customer satisfaction, small and mid-sized companies, Logistics Management, customer service