Electronic retail business in India:. A study on emerging trends, opportunities and challenges in e-retail markets

      Аннотация: The recent past has witnessed a tremendous transformation in Indian shopping trends and trade in toto. E-commerce has revolutionized the retail-world in a jiffy and the generations of entrepreneurs are awestruck with the way it is gathering momentum giving them a plethora of innovations and ideas to adopt and assimilate them in creating e-commerce ventures with various business and commercial models. The central focus of this research is to identify the current applications of E-Commerce in Indian retailing sector, hurdles, shortcomings and design & implement remedial steps to achieve the effective operational success & growth and continuous improvements thereof. To meet the objective of the study the researcher developed a conceptual framework with various factors which influence the electronic retailing business India such as Organizational, Technological, E-Commerce Strategies, Consumer behavior factors. By considering the research findings and observations the researcher has provided several recommendations and suggestions to the consumers, retailers and government to enhance the e-tailing business in India.

Ключевые слова: e-commerce, Electronic retailing, E-shopping, E-business