Materialism, Money Attitude & Compulsive Buying Behavior of Consumers. An Empirical Study

      Аннотация: Indian economic liberalization policies have led to offering of product in the Indian market. The Indian consumers have become much more open-minded and experimental in their perspective. The Indian consumer buying behavior to a large extent has positive attitude to Western influence. There is now an exponential growth of Western trend reaching the Indian consumer by way of the media and Indians working abroad. Foreign brands have gained wide consumer acceptance in Indians working trend reaching the Indian consumer by way of the media and Indians working abroad. Indian consumers way of spending their money and their buying behavior have changed in recent years due to urbanization of life style changes, penetration of internet and social media. Urbanization is taking place in India at a dramatic pace and is influencing the life style and buying behavior of the consumers. Their spending patterns have been changing in recent years. This book can be used as reference material for academicians, researchers and market analyzers.

Ключевые слова: materialism, Money Attitude, compulsive buying, buying behavior, marketing